© 2018 Michael Goodchild

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Creating educational short films, podcasts and resources to challenge traditions and promote freedom of thought.

This website is currently under construction

complete  guide

to veganism

Available now
FRONT PAGE ALMOST finished.png

What Is Veganism?

Veganism isn’t about being perfect, it’s not about being superior or more intelligent than anyone else- it’s just about looking beyond ourselves, thinking about how our choices affect others and choosing to live as compassionately as we can.

How Do I Become Vegan?

In order to shift our habits, it's important to do some research. Once we've found the conviction to change, we can utilise online resources and find Vegan versions of familiar recipes and products that we enjoy. While discovering new foods and learning new information, you will gradually eliminate your use of all animal-derived products and any activities which exploit human and non-human animals. 

What is Activism?

With advertising companies working to increase profit, we're constantly shown misleading, and often false information, that's been designed to slowly manipulate us into thinking a certain way. Our minds have been programmed, and the education system has failed in teaching us to think for ourselves. 

With so much misinformation surrounding us, activism is about countering the lies with the truth, and giving a voice to the victims of our ignorance.